Tuesday, May 10, 2011

The Commercialization of Buddhism

Pictured above, "a helmet-and-goggle-wearing baby penguin cartoon [that] symbolize[s] Korean Buddhism’s attempt to appeal to youth" — A measure of Buddhism’s currency: Lanterns.

The characters are from Pororo the Little Penguin, "a wildly popular animated television show named after the character of the same name," which "is exported to 110 nations including France’s TF1 channel and even Qatar’s Al Jazeera." The story informs us that "Ocon Animation Studio accused the Jogye Order of Korean Buddhism of failing to acquire the licensing rights for the popular children’s character Pororo."

Let it be noted that the commercialization of Christianity tends to come from without.

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Omnes Sancti et Sanctæ Coreæ, orate pro nobis.