Thursday, November 18, 2010

Irreligion and Brand Loyalty

"Do the non-religious have greater brand loyalty?" asks an article linked to by Tertium Quid — "Lost Religion Leads to More Brand Loyalty?" The Chestertonian "When people stop believing in God, they don't believe in nothing -- they believe in anything" quip comes to mind.

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Omnes Sancti et Sanctæ Coreæ, orate pro nobis.