Post-Confucian Korea and Media Commodification

Writing about the media's use of figure-skater Yuna Kim, Benson Kamary, a Kenyan graduate school student at Kosin University's Department of Christian Education, suggests that "Koreans see the world from an economic point of view powered by capitalistic materialism, which replaced Confucianism decades ago" — Wonderful but 'Commodified', "As for the role of the media in shaping the worldview," he writes, "one must understand that mass media is liturgical in nature and disseminates values that can form, manipulate and blur the way one lives."