Sanguis Martyrum Semen Christianorum

Tertullian of Carthage (c. 160 - 225) was right, "behavioral evolutionists" have discovered — Religions owe their success to suffering martyrs.

It's easy to laugh when scientists "discover" the obvious, but it is potentially useful that there is now "scientific" evidence that "churches that liberalise their behavioural codes may be sabotaging themselves by reducing their followers' commitment."